GDPR implementation and 123Stat
Learn how to make your site GDPR-ready with 123Stat
On May 25th 2018, the General Data Protection Regulation, known as the GDPR, came into effect. Its purpose is to protect the personal data of all EU citizens. Whatever the location of your business, if you own a website with EU visitors, or if your marketing campaigns target EU citizens, these changes affect you.
Basically, the regulation means that you have to go through all of your personal data processing activities and make sure that they comply.
Data processing activities on websites are usually of two types:
Contact forms, email subscriptions, etc. where personal data is explicitly requested and submitted directly by the user.
Cookies and online tracking, where information is collected without explicit user knowledge
With the enforcement of the GDPR, you have to revise what data you are gathering in both these situations, whether you really need this data and why, how you are keeping it secure and inform/get consent from the user.
The second item, 'Cookies and online tracking', directly concerns 123Stat and your use of our service. By default we collect your visitors' IP addresses and write cookies on their computers. The IP is needed for geo-location, and the cookies are needed for two reasons (1) recognize a repeat visitor (this is how we tell you that a given visitor is back on your site for the third time and that his previous visit was 2 days, 3 hours ago) and (2) build the click-path of a visitor inside your site and count his page views.
Also, we do not share your data with anyone. It is yours and yours only.
If you decide to keep 123Stat running with cookies enabled, here is a list of the cookies that get written on your visitor's computer, with their purpose and duration:
- wtslv_xxxx: timestamp of last visit / used to recognize a repeat visitor / expiration: doesn't expire
- wtsid_xxxx: sessionID for this particular visit by this visitor / used so that we can count all the page views under a single 'session ID' / expiration: 30 minutes
- wtsso_xxxs: timestamp of last page view / used to determine if a page view is part of the current visit / expiration: 30 minutes
- For wix clients only - wix_xxxx: name of last page loaded / used to prevent counting double-clicks / expiration: 30 minutes
Note (1) the actual cookies has the string 'xxxx' replaced by a number which represents your particular account with us.
Note (2) the cookies and traffic data that we collect on your behalf are not shared with anyone other than yourself.
As always, please contact us if you have any questions